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Modern Rhetoric
Modern Rhetoric has gone through many changes since the age of ancient Rome and Greece to fit the societal demands of the time. Kenneth Burke, who is largely credited for defining the notion of modern rhetoric, described modern rhetoric as, "Rooted in an essential function of language itself, a function that is wholly realistic, and is continually born anew; the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols."〔Burke, Kenneth. A Rhetoric of Motives. London, England: University of California Press, Ltd, 1950. Print. 43.〕 Burke’s theory of rhetoric directed attention to the division between classical and modern rhetoric. The intervention of outside academic movements, such as structuralism, semiotics, and critical theory, made important contributions to a modern sense of rhetorical studies.
==Support and Criticism==
Some critics disagree with a changing definition of rhetoric, including Brian Vickers, who argued that modern rhetoric demeans classical rhetoric: "It first reduces its scope, and then applies it to purposes that it never dreamt of."〔Vickers, Brian. "The Atrophy of Modern Rhetoric, Vico to De Man." Rhetorica 6.1 (1988): 21-56. Web. 15 February 2010. 35.〕 He also critiques Burke’s writing on modern rhetoric, saying it is, "A () system that rearranges the components of classical rhetoric so idiosyncratically as to be virtually unusable."〔Vickers 28.〕
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